My Top 3 Liquid Foundations: WOC-Friendly
Raise your hand if you struggle finding the perfect foundation as a woman of color? It's been a long time coming for me. My struggles range from difficulty matching my skin shade, melting, bad formula, creasing or a recommended brand not having my shade at all. Thankfully, makeup brands are realizing the power of the black woman's dollar. The beauty industry has been called out for the lack of representation and equally featuring limited or no darker foundation and concealer shades. There are now more makeup lines for black women to choose from than ever before and we have the countless beauty bloggers of color to thank for that.
PRO FILT'R Soft Matte Longwear Foundation (450) by Fenty Beauty - $34
Currently my favorite foundation, hands down. My skin has red undertones and this shade matched flawlessly. It applies smoothly and gives me an airbrush finish. The title of the foundation says it all - photo filter - finally, a foundation that gives no flashback when taking photos with the flash on. Its longwearing formula gives my makeup a staying power unlike others. I mean Rihanna wears it, need I say more? Learn all about the product.
Pro Longwear Nourishing Waterproof Foundation (NW50) by MAC Cosmetics - $36
I've tried my fair share of MAC foundations and this has to be my favorite one. It hydrates my dry skin, blends effortlessly and lasts all day with medium to full coverage. What I love the most is how it makes my skin look so smooth! So, is it really waterproof? Yes, but it's not sweat-proof or melt-proof. The only downside to this foundation is that unless I I add a layer of setting powder on top, it won't last through sweat or heat. Yes, you can go swimming with it on but it will melt right off under the hot sun. It only repels moisture from the surface of the skin. I usually wear this for a night out and in the fall/winter seasons. Learn more here.
Beyond Perfecting™ Foundation + Concealer (28 Clove) by Clinique - $29
My holy grail, loyal and first ever liquid foundation. I've been using this brand for years, ever since I entered the make up game. My favorite feature is the applicator wand. While most foundations have pumps or open tops, this wand is genius because it makes application so fast and easy. The wand allows for me to spot conceal my blemishes when I'm going for a light coverage day. It's lightweight, breathable and comfortable. I barely even feel it on my skin! The only con is the consistency is super thick, so trust me when I say a little goes a long way! More here.